Elevating Mom-and-Pop
I am thrilled to share my recent collaboration with Journey Coffee Co.'s dynamic marketing team. Working alongside such a talented few to capture the essence of their new menu through photography has been an absolute joy.
From the rich aromas of freshly brewed coffee to the vibrant colors of their tantalizing menu items, every moment behind the lens felt like a celebration of craftsmanship and creativity. It was an opportunity to visually narrate the passion and dedication that Journey Coffee Co. infuses into every aspect of their brand.
Capturing these moments not only allowed me to exercise my artistic vision but also provided a glimpse into the heart of a company that values quality and innovation. Collaborating with the Journey Coffee Co. team was a truly enriching experience, and I am grateful for the opportunity to contribute to their journey and capture more memorable moments that showcase their exceptional offerings.
Softwares & Aids used to produce these advertisements were: Adobe Lightroom, Adobe Photoshop, Adobe Illustrator, and Retouch.
Turkey Citrus Salad
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Spinach, turkey, sliced almonds, cheddar, cranberries, avocado, and our house-made citrus vinaigrette.
Vinaigrette: Lemon and lime juice and zest, apple cider vinegar, orange juice, lemonade, salt, pepper
Lox Bagel
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Smoked Atlantic Salmon, whipped cream cheese, frisee, salt & pepper. capers, olive oil, dill.
Tri-Tip Sandwich
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Winston’s sourdough bread, slow cooked Tri-Tip. BBQ sauce, house-made onion jam, white cheddar, and red onion shavings.
Project Review
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To enhance the visibility and reach of local 'mom and pop' businesses through strategic utilization of Instagram advertising, aiming to effectively target our desired audience and spotlight their unique products.
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To minimize costs while maximizing creativity, I carefully curated materials for the photoshoot by sourcing affordable food items readily available in local stores and acquiring complementary props from nearby hobby stores. This approach ensured a cost-effective yet visually compelling execution of the project.
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Working within tight budget constraints and balancing the demands of my role as a barista at the cafe, I embarked on this project with determination and creativity. Despite the challenges, I managed to orchestrate a captivating photoshoot by strategically utilizing affordable materials and seizing every available moment to capture the essence of our products. The result is a testament to resilience and resourcefulness in the face of constraints.